Vetting methodology · v1

How we vet every Long Island masonry contractor

Only about one in four applicants makes it onto Long Island Masonry Services. Every contractor is scored on a 100-point Craft Score that combines seven independently verified factors. Contractors below 70 don't appear in match results.

The 100-point Craft Score

Verified reviews

30 pts

Weighted rating × review count with recency decay. We import from Google Business Profile and dedupe against internal reviews.

Business longevity

15 pts

Years in business (capped at 15). EIN and formation records must be on file.

License & insurance current

10 pts

Active NYC Home Improvement license (Nassau or Suffolk as required). $1M+ general liability and workers' comp not expiring in the next 30 days.

Portfolio depth

15 pts

Minimum 5 completed projects per claimed service. Master Mason tier requires 15+.

Response time

10 pts

Median time-to-first-reply on marketplace leads. Measured continuously.

Repeat-client rate

10 pts

Percentage of jobs from returning customers — the single strongest predictor of quality.

Manufacturer certifications

10 pts

Techo-Bloc, Unilock, ICPI, NCMA and equivalents. Verified via manufacturer directories.

Baseline requirements (before scoring)

  • Active NYC Home Improvement license
  • $1M+ general liability + workers' compensation
  • 3+ years in business + EIN on file
  • 4.5★+ average across 20+ verified reviews
  • Zero unresolved BBB complaints in the last 24 months
  • Written 1-year workmanship warranty

Master Mason tier (90+)

Contractors scoring 90 or higher earn the Master Mason badge — currently held by fewer than 5% of pros on the platform. Master Mason status requires all baseline requirements plus manufacturer certifications, 15+ portfolio pieces per service, and a median response time under 4 hours.

Re-verification

Every contractor's license, insurance and reviews are re-verified annually and on any material change. Craft Scores recompute nightly. Complaints trigger immediate review and can result in suspension or removal.